About

Black and white photo of a young woman with shoulder-length hair, smiling, with a speech bubble saying "Hello!" and decorative lines.

Hello, I’m Alyssa Gibson, a multidisciplinary designer based in St. Catharines, ON.

Bringing nearly a decade of experience, Alyssa specializes in creating strategic brand identity systems, custom illustrations, user-friendly interfaces, publication layouts, and motion graphics.

She currently works as a full-time designer in the Marketing and Communications department at Brock University, contributing to large-scale campaigns and student-focused materials. Since 2021, she has independently led her own freelance practice, where she oversees creative strategy, client communication, and end-to-end project delivery.

In 2024, Alyssa co-founded Duotone, a creative studio built on partnership, trust, and a love of thoughtful design. As a studio lead, she helps guide projects from concept to execution, creating distinctive work grounded in strong design rationale.

Interests:

Cooking a delicious meal

Long walks around the block

Being a cat mom

Enjoying a cold craft beer

Entertaining conspiracies
(but only the fun ones)

Staying active

& dreaming of my next trip

Work experience

April 2021 – September 2022 (Contract) | July 2023 – Present (Permanent)
- Designed and produced print and digital materials, including magazines, brochures, presentations, donor proposals, and annual reports.
- Created campaign assets for social media, web, and internal communications that supported recruitment and university storytelling.
- Developed animated content such as recruitment ads, GIFs, and motion-based social media posts.
- Created original illustrations for a variety of university materials, including recruitment visuals, apparel designs for the Campus Store, and a refreshed version of Boomer the Badger used across campus.
September 2022 – June 2023
- Led creative development for web layouts, branding, digital ads, video animations, and print collateral.
- Collaborated with cross-functional teams including Accounting and Programming to align on timelines, project goals, and creative direction.
April 2016 – April 2021
- Created custom web layouts and original vector or hand-drawn illustrations for client projects.
- Built brand identities and visual guidelines tailored to startup businesses.
- Designed a variety of print collateral from concept to production-ready assets, including flyers, banners, and signage.
- Produced digital assets for ad campaigns, email marketing, and social media.
- Maintained direct client communication to support project alignment and timely delivery.
April 2021 – PresentDirected brand identity projects from strategy to execution.
- Delivered design solutions in packaging, web, print, and social media from concept to launch.
- Built brand systems and visual guidelines to maintain consistency.
- Worked with clients to align design with business goals.
- Influenced artistic direction to shape visual style and project outcomes.
- Created work through illustration, motion, and layout.
- Managed multiple freelance projects from kickoff to delivery.

Workflow diagram showing a lightbulb icon labeled 'Start project,' a circular arrow, a central circular graphic with radial lines, and a play button icon, connected by arrows.

Capabilities

Adobe After Effects

Adobe Illustrator

Adobe InDesign

Adobe Lightroom

Adobe Photoshop

Adobe Premiere Pro

Adobe XD

Canva

Figma

HTML/CSS Basics

Microsoft Office

Recognition

Collective Arts | Series 20 | 2022

“Growing Pains” digital artwork selected by Collective Arts Brewing for their “Good Monster” DIPA can, as part of their limited edition artist series.

Canadian country music award NOMINEE | CREATIVE TEAM OR DESIGNER OF THE YEAR | 2025

Design team: Robert Adam, Bryan Francisco, Brandynn L.P, Alyssa Gibson (Duotone Studio).

Single Social Campaign: Bailing Twine (Artist: Robert Adam).