van Zanten Floral
Overview
van Zanten Floral Inc. is a family-owned and operated greenhouse based in Vineland, Ontario. I had the privilege of designing their brand identity system through a collaborative process that included strategic planning sessions and close communication with the client. They requested a modern, versatile design that could be easily applied across packaging, labels, apparel, and other merchandise, helping them present a cohesive and elevated look across all customer touch points.
SCOPE
Brand identity
Website mockup
ICON SYMBOLISM
It was important to create a symbol that felt personal, reflected the horticultural industry, and was versatile enough to represent the wide range of products they grow. The final mark features a floral-inspired lowercase “v,” referencing the Dutch family name and the heart of their business. It is framed by green leaf-like shapes and a blue arc, suggesting the greenhouse setting and the Niagara landscape.
WEBSITE MOCKUP
The layout is easy to follow, with simple navigation and clear buttons that guide you through the site. Bright, natural photos and a deep green colour scheme help the brand feel welcoming. Rounded corners and soft shadows add a friendly touch without making the design feel busy.